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7 February, 2019 - 11:20 By Tony Quested

Raspberry Pi takes Amazon trail with High Street launch

Raspberry Pi, Cambridge pioneer of the world’s smallest but most powerful micro computer, has followed a trail blazed by global e-retailer giants like Amazon by opening a bricks and mortar shop in the technology cluster’s Grand Arcade.

It has simultaneously introducing a new all-in-one starter kit to address broader consumer markets.

Raspberry Pi’s low-cost, credit card-sized PCs have captured hearts, minds and wallets worldwide.

Its first shop is designed to be an experiential space, offering an environment in which visitors can try their hand at programming the tiny PCs. 

Alongside a large range of Raspberry Pi’s existing products and merchandise, the outlet will also offer a new ‘Everything you need to get started with Raspberry Pi’ kit.

This includes the latest Raspberry Pi 3 Model B+ alongside a complete set of official peripherals and everything a beginner needs to get started with programming their PC.

Eben Upton, CEO of Raspberry Pi (Trading), said: “Opening Raspberry Pi’s first shop and introducing the new kit, are important steps on our way to achieving broader adoption of our products. 

“Our vision has always been to make low-cost PCs accessible to everyone: the shop provides potential customers with a chance to learn about Raspberry Pi, while at the same time giving us a chance to learn more about their needs. The kit is intended to provide a smoother out-of-box experience for this group of new customers.

“Of course, the shop will also be a great destination for existing Raspberry Pi fans. We have a loyal and highly engaged community and it’s great to be able to offer them another way to interact with us and our products.”

Raspberry Pi was founded in Cambridge and has just taken major office space at The Maurice Wilkes Building at St John’s Innovation Park.

It provides outreach and education to help more people access computing and digital making; this entails developing free resources to help people learn about computing and how to make things with computers, and train educators who can guide other people to learn.

• Image courtesy – Raspberry Pi

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