Technology transfer from Cambridge to Roma proves a winner
Italian soccer legends AS Roma have turned to Cambridge technology to revolutionise the digital experience for fans engaging with the club online.
They have brought Third Light’s digital media library software onside to manage a burgeoning library of photographs.
AS Roma have invested in a turnkey suite of new technologies with a mobile responsive website, a new video platform, card-based content, embedded social feeds and statistics updated in real time.
Fabrizio Preti, AS Roma’s technology systems expert, said that until recently the club was using various different systems and methods to store and search photos – which was both ineffective and time-consuming.
The club combed the globe for a multi-functional system that would manage all their photos and media, both new and old, in one central place. Their main requirements were:-
- A cloud-based solution, with no local infrastructure and unlimited storage
- It should be accessible from anywhere and with any device
- It had to be easy and intuitive to use both for users and administrators
- The desired solution required a powerful search engine, configurable permission settings and Adobe suite integration.
Preti added: “As well as our list of system requirements we also had cost limitations to consider so had to research the market thoroughly to find solutions that would be suitable.
“We scouted and analysed 10 different solutions, benchmarking four of them, out of which three were tested by our users. Third Light was identified as the best solution on almost all of the requirements.”
Third Light is now being used to quickly and easily share photos and media between many departments, including sales & marketing, social media, graphic design and the Mediacenter.
Most of the photos are of AS Roma’s matches and events; as well as being able to share internally the software enables staff to share externally with sponsors and media partners for example.
Initially, the team at Third Light helped users with the daunting task of sorting and organising a huge photo archive, which contains more than 52,000 images.
Preti concluded: “One of the most useful features in Third Light’s media library is the ‘Lightbox’ because it allows our users to select, share, and collaborate online, enabling them to collectively make decisions about which photos should be used in our media products and marketing communications.
“Third Light is the perfect solution to manage the end-to-end photo process; from the AS Roma official photographers uploading, tagging and adding metadata using Adobe Lightroom integration, to the internal and external users downloading.
“We haven’t been using Third Light for long, but all the images that you can currently see on our website, match programmes, sales presentations and marketing communications, are chosen from a range on the system uploaded by our photographers.
“I must say that it’s already having a positive effect on our fan engagement by improving the way we work with digital media and photography.”
• Pictures courtesy – AS Roma