US bike giant Trek selects Darktrace
US company Trek Bicycle Corporation has opted to defend its critical information with innovative, self-learning technology from cyber security specialist Darktrace in Cambridge.
Since its inception in 1975, Wisconsin-based Trek has become a multinational corporation with an extended network of offices, stores, distributors and manufacturing facilities in 90 countries.
Trek manufactures many of cycling’s biggest brand names and produces more bikes in the US than any other company.
It considers the protection of its intellectual property and designs to be of paramount importance. To remain at the forefront of the industry, Trek has chosen Darktrace’s Enterprise Immune System to equip it against rapidly-evolving cyber-threats.
Powered by machine learning developed by mathematicians from the University of Cambridge, the Enterprise Immune System monitors every user and device within a network to establish a ‘pattern of life’.
During a four-week Proof of Value, Darktrace demonstrated its ability to detect novel cyber-threats in Trek’s digital infrastructure and is now fully deployed across the organisation.
Trek now has full visibility of its global network and is able to identify emerging abnormal behaviours, as they occur.
“As a multinational business, it is crucial that we are able to protect the individuality and integrity of our brand, including intellectual property and customer data,” said Dane Sandersen, global security director at Trek. “Darktrace’s Enterprise Immune System has given us peace of mind that we are well-equipped to defend against today’s sophisticated attacks.”
Queen’s Award winner Darktrace is one of the world’s leading cyber threat defence companies. Without using rules or signatures, Darktrace is uniquely capable of understanding the ‘pattern of life’ of every device, user and network within an organisation and defends against evolving threats that bypass all other systems.
Some of the world’s largest corporations rely on Darktrace’s self-learning technology in sectors including energy and utilities, financial services, telecoms, healthcare, manufacturing, retail and transportation.
Founded by Cambridge serial entrepreneur Mike Lynch and headed by dynamic CEO Nicole Eagan, Darktrace is headquartered in Cambridge, UK and San Francisco, with 20 global offices including Auckland, London, Milan, Mumbai, New York, Paris, Seoul, Singapore, Sydney, Tokyo, Toronto and Washington D.C.