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21 November, 2017 - 11:30 By Tony Quested

ViewRanger the apple of Apple’s eye

Apple store Grand Arcade Cambridge Viewranger app

Cambridge-based technology app ViewRanger has found itself the star of Apple Watch 3 promotional campaigns across the globe. 

ViewRanger is being featured on-screen with Apple Watch 3 in Apple’s global 2017 Gift Guide – bang in time for the Christmas online shopping boom.

The St John’s Innovation Centre company is also being used on the Apple Watch 3 graphics within Apple Stores across the UK and internationally, including the Grand Arcade Apple store in Cambridge.

Co-founder and CEO Craig Wareham said: “Normally it is the likes of Nike, CNN, etc that have their apps featured on graphics like this. So it’s pretty cool to be able to nip down to the local Apple Store and see our app screen blown up on a nice big graphic in-store.” 

At this time every year Apple promotes key products and accessories across its range, and in 2017 has led with a strong outdoor focus. 

ViewRanger has been given star billing in the promotion of the new Apple Watch Series 3, with one of ViewRanger's route guides from the USA’s Pacific Crest Trail prominently displayed alongside Apple’s own Activity app.

Describing the Series 3 as ‘the perfect gift for those always on the move’, Apple has also included miniature hikers and climbers in the image, reinforcing their belief that the outdoor market is a key area of focus for one of the world’s largest tech companies.

Wareham added: “For ViewRanger, this is a further endorsement of the strong relationship we’ve built with Apple in recent years. After giving a live demo of our app at their Keynote event in San Francisco last year, we’ve now been featured globally in over 130 countries on, and in all of Apple's Holiday promotion materials.”

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