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12 October, 2011 - 09:57 By News Desk

Theme park riding high with €1.35m investment

The Wipeout Chairlift at Pleasurewood Hills

Pleasurewood Hills theme park on the border of Norfolk and Suffolk in the UK has secured €1.35 million investment to buy new rides and make further cosmetic enhancements over the winter.

The investment has come from new park owner, The Looping Holding, who took over in January.

The money will be spent on a raft of enhancements including updating rides, landscaping and theming areas of the park, painting, equipping the restaurants with outdoor terraces, installing CCTV, adding new queue lanes and adding a state-of-the-art lighting system to the stage in the Castle Theatre.

Improving the park’s ‘green’ credentials is also on the agenda, with water saving projects and tree planting among the changes that visitors will notice when the gates re-open for the 2012 season on March 31, 2012.

Attracting new rides is also a priority. As well as the Laser Labyrinth (this year’s new attraction which opens to the public in time for Halloween on October 22, 2011) one mega thrill ride is set to join the park (although details remain secret) along with other smaller attractions. Altogether, Pleasurewood Hills will open in 2012 with a total of five new attractions.

Alexis Camelin, the park’s general manager said: “At Pleasurewood Hills we recognise that there are areas of the park that require improvement and need attention. This investment will allow us to develop these areas. Plus, as ever, our focus will remain on customer safety and enjoyment.”

Visitor numbers were stable throughout this year with a view to increasing this in 2012. There were over 200,700 visitors for 132 Days of opening.

Work to the popular family attraction will start when the theme park closes for winter from October 31.

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