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13 September, 2017 - 11:29 By Kate Sweeney

Cambridge Ahead chief aims to stay that way in world triathlon event

Jane Paterson Todd Cambridge Ahead

Cambridge triathlete Jane Paterson-Todd is heading to the ITU World Triathlon Grand Final this weekend in Rotterdam with her own spicy tonic for success: turmeric.

Jane, who is CEO of the business membership organisation Cambridge Ahead, has qualified for the end of season spectacular which will feature leading athletes such as the gold medal winning Brownlee brothers. 

It is a remarkable achievement for an athlete who only took up competitive triathlons less than a year ago. 

There is added prestige for Jane as she has secured her first ever sponsorship deal with Cambridge-based supplement brand FutureYou. 

FutureYou is famous for its curcumin supplement Turmeric+, which has been studied at leading institutions such as the Olympic Research Centre in Barcelona. 

Turmeric has long been popular in traditional Indian medicine and is recognised as one of nature’s super foods. The spice, a member of the ginger family, is rich in compounds called curcuminoids and is now attracting the attention of scientists, nutritionists and healthcare professionals looking for ways to improve our joint health and flexibility.

Chris Meaney, head of marketing for the Cambridge based supplements brand said: “We are delighted to be supporting Jane in her first World Championship finals. It is amazing to think that a year ago she had never competed in a triathlon and now she is representing the country.

“As Jane was using FutureYou supplements as part of her training, the partnership seemed a perfect fit.”

After achieving such a rapid rise in the sport, securing a sponsorship deal with FutureYou tops off a very successful year. Jane qualified for the finals with a 3rd place finish in a qualifying event held in Redcar at the end of July.

Paterson-Todd said: “I have been using FutureYou’s products as part of my training regime so to gain support from a company that I believe in is fantastic.”

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