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21 January, 2021 - 22:06 By Tony Quested

Cambridge Belfry back to the future with relaunch

The Cambridge Belfry is going back to its roots and relaunching as an individual hotel. The relaunch comes as it decouples from the Hilton DoubleTree brand, although the hotel will stay part of the QHotels Group, a collection of 21 4-star hotels around the country. 

General manager David Rowley said: “Modern Cambridge has been built on centuries of refusing to accept cherished beliefs – of challenging convention. In our own modest way we hope to do the same. 

“We want to get back to our roots – playing a bigger part in the community and focusing on our strengths of being a very individual hotel.” 
Improvements to the hotel’s Leisure Club will be made throughout the year, with special joining offers available for locals in the near future.

The award-winning Spa will be refreshed and more pampering treatments, rituals and beauty sessions with Elemis will continue to be on offer 7 days a week. Yoga on the lawn and Aqua Aerobics in the 12 metre pool will also feature. 

“We are looking forward to working more closely with the community and welcoming their ideas in this new independent hotel chapter,” said Rowley.

Part of the reform of the hotel will also be a closer relationship with local suppliers. “We want to become ever-more a part of our community,” said Rowley. 

“If the last year has taught us anything it is that partnership values  and relationships matter more than profit margins. 

“We will be working more closely with local suppliers and choosing them first, whenever possible, for any hotel partnership. We want to help local business through this crisis.    

“Our local community is going to be given another boost in this ‘back to our roots look.  We will make a meeting room available every month, for free, for local businesses, charities, groups and networks to come in and use us as their new hub.”

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