Bango clinches £1.5m global telco deal
Mobile commerce technology world leader Bango has clinched its second major international deal in a little over a month.
The Cambridge UK enabler has been awarded a multi-year contract for its much-vaunted platform technology with an unnamed global telecoms provider worth at least £1.5 million.
There are roll-on opportunities to further boost that revenue, to the delight of Bango executive chairman Ray Anderson who has helped take the business to fresh heights since it celebrated its 20th anniversary late in 2019.
Only last month South Korea’s NHN decided to pump £6.5m into the Audiens’ data platform business through an investment into Bango Deep Limited – the Bango subsidiary that owns Audiens.
The telco deal is for an initial period of three years; on top of the initial £1.5m there is an opportunity for Bango to earn additional revenues over this period.
The telecoms provider will deliver a range of third-party products and services to its customers through the Bango Platform and will benefit from Bango data insights to optimise the targeting of product offers.
This agreement began to take shape in 2019, Bango has revealed. The UK share price rose by around three per cent on the news.
Bango has launched carrier billing routes in the Google Play store for new operators in Asia, Latin America and Africa.
Millions of customers in Peru, Hong Kong and South Africa can now pay for the massive array of content and services in Google Play, charging the cost to their phone bill, all powered by the Bango Platform.
In just six weeks, Direct Carrier Billing in the Google Play store has been enabled through the Bango Platform for subscribers of Entel in Peru, Sun Mobile in Hong Kong and MTN in South Africa. Pre and post-paid subscribers can now simply click-to-buy using carrier billing for instant access to their favourite games, music, movies and more.