Bango clinches deal with global technology leader
Cambridge-based mobile commerce company Bango has signed an agreement with a leading, multinational technology company. The client has not been named.
Chief executive Paul Larbey says that under the terms of the deal the new partner can use the Bango Platform to provide carrier billing and bundling services for its app store payments and subscription services.
The board does not expect this agreement to alter Bango's financial expectations for FY22 but will continue to review the potential impact in FY23 and beyond as the relationship develops.
The world's largest online merchants, including NASDAQ giants Amazon, Google and Microsoft, use Bango technology to acquire more paying users.
For the uninitiated, Bango has developed unique purchase behaviour technology that enables millions more users to buy the products and services they want, using innovative methods of payment including carrier billing, digital wallets and subscription bundling.
Bango harnesses this purchase activity into valuable marketing segments, called Bango Audiences. Merchants use these audiences to target their marketing at paying customers based on their purchase behaviour.
Better targeting increases spend through the Bango payments business, in turn generating more data insights, creating a powerful virtuous circle that drives continuous growth. Everyone connected to the Bango Platform thrives as the virtuous circle grows.