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28 June, 2022 - 12:13 By Tony Quested

El of a win as Bango clinches US-Spanish deal

Bango, the global platform for data-driven commerce operating out of Cambridge, has secured an agreement with TelevisaUnivision, Inc – the New York tech toreador that dominates Spanish-speaking audiences in the US.

TelevisaUnivision is licensing the Bango Platform to enable its upcoming OTT subscription service, ViX+, to be offered and bundled by telcos and distribution partners, including mobile wallet providers and retailers, on a worldwide basis.

Univision Network is the most watched Spanish programming network in the US, reaching 97 per cent of Hispanic households. Through ViX, the company is now providing content as an OTT streaming service to Spanish-speaking audiences globally. 

The service currently offers 50,000 hours of high-quality, original Spanish-language programming from distinguished producers and top talent.

The Bango Platform enables TelevisaUnivision's distribution partners to offer ViX+ subscription services in a real time manner through a variety of distribution and retail partners. 

Bango technology productises all the functionality required to promote and sell OTT subscription services through multiple channels and customer contact points.

Fast becoming the industry standard platform for distributing subscription services through partnerships, Bango's market-wide data insights enable merchants and media companies to present the right content offers to specific customer segments with their global distribution partners.

Bango VP Global Merchants, Samuel Roser said: “TelevisaUnivision is a powerhouse in the Hispanic media world, with millions of viewers in the USA and beyond enjoying its vast range of content. 

“Bango is delighted to provide the platform that will deliver this market-leading service to Spanish speakers everywhere.”

Under the inspired leadership of CEO Paul Larbey, Bango has entered a golden era – reeling off a string of new business wins, especially with US thought leaders across a range of technology areas.

Larbey has stressed yet again recently that Bango is only just starting to fulfil its massive potential as world leader in its field.

The world's largest online merchants, including NASDAQ giants Amazon, Google and Microsoft, use Bango technology to acquire more paying users. 

Bango has developed unique purchase behaviour technology that enables millions more users to buy the products and services they want, using innovative methods of payment including carrier billing, digital wallets and subscription bundling.

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