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7 April, 2021 - 12:49 By Tony Quested

‘Can’ do philosophy pays off for Tonejet

Cambridge printing technology pioneer Tonejet has made a giant stride into the craft beverage industry with an order from Bevcraft for its Cyclone direct-to-can digital printer.

Bevcraft Group provides a wide range of specialist process and packaging solutions, primarily to the craft beverage industry in Ireland, UK and Europe.

The deal is a UK first and Tonejet’s can printing system will provide the client with a totally new revenue stream. Irish headquartered Bevcraft also has operations in Peterborough where the new system will be installed.

The technology is able to produce short runs of premium quality 330ml cans whilst eliminating waste, shortening supply chains, and reducing production costs.

Bevcraft’s new digital capability will give craft brand owners the ability to develop a market presence without the minimum order constraints of traditionally printed cans.

Darren Fenton, COO at Bevcraft says: “Given the current climate it might be considered a brave time to invest in new technology, but our objective is to support our partners as they work to return to normal trading conditions during the pandemic. 

”In achieving that, the Cyclone will provide them with the flexibility of production to cost effectively get back-up and running, with smaller batches.

“It will provide us with a cost effective, environmentally sustainable alternative for decorating small can batches from 1 to 50,000 units – still small quantities for the can industry.”

Bevcraft has been investigating digital can decoration for some years. Imperative was a partner focused on a purpose-built solution with sustainability, food safety and reliability at the core of its offering.

The Tonejet Cyclone can printing system comprises all the equipment required to decorate necked beverage cans, including a depalletizer, a can inspection system, can cleaning and printing units, an over-varnish bake oven, a repalletiser and all associated can transports and conveyers. Blank cans can be decorated in any combination effortlessly before they are palletised for filling or shipping.

According to Rob Day, Tonejet’s CEO, the UK’s first Cyclone installation at Bevcraft is a genuine milestone for Tonejet. 

He said: “BevCraft’s Cyclone installation will open up a whole new packaging supply option for European craft brewers. Crucially, it allows craft beverage producers, many of whom strive to be carbon-neutral, to cost-effectively can small batches without the use of plastic labels or sleeves which can be problematic to recycle.”

• Bevcraft has taken a 10-year lease on 9 Titan Drive, Fengate, Peterborough in a deal negotiated by Eddisons. It had been seeking suitable premises in the city for six months before securing the 10,412 sq ft warehouse.

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