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26 January, 2021 - 13:12 By Tony Quested

250 new jobs as Lotus pumps £100m into Norfolk scale-up

Norfolk carmaker Lotus is recruiting around 250 new people as part of a £100 million investment in upgrading its manufacturing facility in Hethel.

It is also wheeling out a new series of sports cars with prototype production of the Lotus Type 131 to start this year from the base.

The new manufacturing investment is part of Lotus’ Vision80 strategy, which will also see the relocation of two Lotus sub-assembly facilities into one efficient central operation in Norwich city to support higher volumes.

The proposed surge in headcount is in addition to the 670 who have joined Lotus since September 2017, when shareholders Geely and Etika took ownership of the company.

New recruits are required for roles in engineering and manufacturing for both Lotus Cars and the world-renowned engineering consultancy, Lotus Engineering – which opens its Advanced Technology Centre in Warwick later this year.

Lotus has released an image that hints at the new generation of products that will follow Elise, Exige and Evora, which have entered their final year of production in 2021. 

A full programme of activities is planned to celebrate the current range of three sports cars, starting with the elder, the iconic Lotus Elise.

The Elise was unveiled in 1995, revolutionising the low volume sports car industry with its pioneering use of extruded and bonded aluminium, high-tech composites and lightweight knowhow.

Using the technology pioneered in the Elise, the Exige, launched in 2000, quickly became the epitome of the ‘race car for the road’.  

The Evora, unveiled in 2008, returned Lotus to the lucrative super-sports car sector as an award-winning and versatile road car that was more driver-focused than its peers. In motorsport, the Evora was successful too, winning national GT championships around the world and gaining a podium at Le Mans.

Future Lotus cars are taking this learning and further developing it to ensure the preservation of that all-important DNA, with the overriding criteria of being ‘For The Drivers’.

Phil Popham, CEO, Lotus Cars, said: “This year will be hugely significant for Lotus with new facilities coming on stream, a new sports car entering production and new levels of efficiency and quality that only a new car design and factory can deliver. Despite the continuing global challenges, Lotus has emerged from 2020 strong and on track in the delivery of our Vision80 business plan.” 

The Elise, Exige and Evora have contributed greatly to the Lotus business over the years, and by the time the last of these models leaves the assembly line, they will have sold a combined circa 55,000 units.

Lotus has created multiple automotive legends over the last 73 years, and with the Evija hypercar and new Type 131 sports car, a new dawn of innovation and legend-making is breaking over Hethel.

Group Lotus is part of Geely Automotive, the fastest growing automotive group in the world. Geely has a 51 per cent controlling stake, with 49 per cent owned by Etika Automotive, a Malaysian conglomerate.

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