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14 August, 2019 - 21:29 By Tony Quested

Hydraulics powerhouse gets lift-off in Germany

International manufacturer Webtec, which is based in St Ives, is putting roots deeper into Europe by launching a new company in Germany.

Webtec makes hydraulic measurement and control products to improve the productivity of heavy machinery. For 50 years it has helped customers worldwide in the industrial, mobile, and agricultural sectors to diagnose hydraulic faults, verify hydraulic conditions and achieve repeatable hydraulic control.

It has now formed Webtec (Europe) GmbH in Leverkusen, near Düsseldorf. The strategic focus of the new company is to help improve the productivity of heavy machinery by assisting European manufacturers and Webtec distributors to deliver a better service with the company’s high-pressure hydraulic measurement and control solutions. The business will be led by Martin Cuthbert, Webtec’s managing director.

The company has also confirmed the appointment of Patrick Neubert as the new business development manager for Europe. He will be based in the new German office and brings a wealth of technical and industry experience to the role having gained a Dipl. Ing, from the University of Applied Sciences Bonn-Rhein-Sieg and with over 12 years spent working in the hydraulics and fluid power industry in a variety of specialist sales and product marketing roles.

The German venture will service customers throughout Europe in conjunction with Webtec’s regional office in Northern France and will operate in a similar way to the company’s other territory subsidiaries in the US, Asia and the UK. The team, which will be fully operational in the last quarter of 2019, will seek to support and grow the European distributor network as well as working more closely with OEM’s in the fluid power, construction, mining and agricultural machinery sectors.

Webtec’s roots go back to the 1960s when Applied Power, a large hydraulics-related American business, began to expand into Europe. One of the many subsidiary companies through which expansion was effected was Tektro-Webster.

A change of strategy persuaded Applied Power to dispose of the Tektro-Webster business. Roy Cuthbert, who had been managing both Tektro-Webster and sister company Dynex, could see broader potential so bought the business from Applied Power in 1970, changing the name from Tektro-Webster to T.Webster.

Aware of the pressing need to establish his own manufacturing base, Cuthbert relocated to St Ives and acquired a number of additional operations to reduce reliance on costly American imports.

To avoid a brand battle T.Webster became Webtec Products Ltd in the late 1970s and after further acquisitions the business focused on international expansion, opening an office in Milwaukee and another in France. A German language desk based in St. Ives was also established.

Webtec also established a representative office in Shanghai to further the development of the East Asian market and the global momentum has been maintained ever since.

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