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7 March, 2007 - 11:45 By Staff Reporter

CacheLogic CEO, Pat Chapman-Pincher.

Founded by a team from the server software pioneer, Zeus Technology, CacheLogic has developed a new and more effective way of delivering large volumes of video, game and software content across the internet. Ben Fountain poses 10 questions to CacheLogic CEO, Pat Chapman-Pincher.

Backgrounder: Founded by a team from the server software pioneer, Zeus Technology, including the original internet whizz kid, Adam Twiss, CacheLogic has developed a new and more effective way of delivering large volumes of video, game and software content across the internet. VelociX, CacheLogic's peer-assisted content distribution network (CDN), combines fixed infrastructure with peer-to-peer capacity to create a technology that delivers both reliabilty and high-performance. With the recent boom in online video, CacheLogic seemingly has the world at its feet. 1) What convinced you to join CacheLogic? Many years in the telecommunications and then the Internet business have taught me a great deal. But one of the things I realised from the start, that's still very useful to remember today, is that this increasingly complicated technological business isn't about the technology at all.

It's about what people can do with it and whether or not it can be the basis of a profitable business plan and improved customer experience. The team I lead at CacheLogic has some very clever technical people focused on a huge business opportunity: That of turning all of the talk about high-quality online content distribution - video on demand and delivering multi-gigabyte games and software files, for example - into a sustainable, profitable, user-friendly reality. 2) In what ways is CacheLogic going to change the world? The world? Not much. The ecommerce world of effectively and efficiently getting DVD-sized movie, games and software files from retailer to end-user, a great deal.

Before CacheLogic this was being 'satisfactorily' achieved using 1990s infrastructure and protocols' at UUNET from the Science Park in the 90s, I led the team that put in much of this 'plumbing'. But a decade is an awfully long time in Internet years. Back then it was all about speedy webpage loading. CacheLogic is about efficiently delivering gigabytes not kilobytes. 3) How is it improving on what's around at the moment? Until now, content delivery network providers (CDNs) simply 'read the meter' charging by the megabyte. In the 21st Century multimedia, immersive gaming, electronically distributed software world, this just isn't sustainable and it effectively penalises successful content owners. We also guarantee corruption-free file delivery, something that incumbent CDN providers don't do. Oh, and for the technically inclined, we've combined the strengths HTTP content distribution with intelligent peer-to-peer scalability. 4) What kind of commercial traction are you gaining? Our network, our innovative charging model and the product set are new. We've just announced a partnership with Red Bee Media and we are implementing CDN solutions for some large and well-known companies. Watch this space for announcements.

5) What is the funding profile of the company? In July 2006 we raised $20 million from a combination of Amadeus, 3i, Pentech Ventures and Cambridge Gateway. We'd rather not disclose our future funding plans. 6) Even the casual observer would have to say that content delivery looks to be a growth market. Can you put some figures on your own targets? Well, analysts say that the online content distribution market could be worth as much as $6 billion. Our targets are confidential, of course. Enough to say we are aiming for a percentage of that number.

7) Is there a market creation element to what CacheLogic is trying to do? More market-liberating. There are already a few high-profile content owners selling or hiring their content online. But they and their customers have to put up with outmoded technology and economics. CacheLogic has changed both the 'mechanics' and the economics of this sector. We've made it more sustainable and allow content owners to create more rational and profitable business models. Consumers will have a much better time of it, too. 8) Peer-to-peer technology is all about illegal file sharing isn't it? No. It's all about incredibly efficient use of network resources. In the past it has been famous for illicit use by some clever people. In the future it'll become an essential element in any efficient content distribution architecture. Like any technology you care to mention, it can be used for good as well as bad. 9) How big can CacheLogic become? Much bigger if we continue to provide a great service. 10) Can we expect to see CacheLogic launching an IPO any time soon? You can speculate. We would never talk publicly about such things.

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