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6 October, 2017 - 10:53 By Kate Sweeney

Serial tech entrepreneur joins board of PervasID

PervasID Ian Sugarbroad

Cambridge-based PervasID, which provides RFID reader technology, has added Ian Sugarbroad to its advisory board.

He has over 40 years’ entrepreneurial experience growing successful companies both in Silicon Valley and the UK.

Since 1998 he has managed three successful venture backed startups as either CEO or COO, two in the Silicon Valley (interWave Int'l and LGC Wireless, Inc.) and the latest one in Cambridge UK (ZinWave).

Prior to 1998 he was a senior executive at Nortel Networks where he was one of a small founder group of executives who built Nortel’s Wireless Group from scratch to a $4.5 billion business in 10 years. 

Sugarbroad (pictured above) said: “RFID has been treading water for some time now and the technologies have not yet delivered on the promise. PervasID’s patented innovations are just what the sector needs and I’m delighted to be able to bring my experience to the table of this exciting and fast-growing company.”

Earlier this year PervasID launched what it claims is a ‘world first’ near-100 per cent detection RFID ceiling tile reader that it says delivers hugely reduced cost to deploy wide area, real time inventory monitoring for retailers, healthcare and security sectors. mThe nextgen flat ceiling tile antenna reader system is branded Space Ranger™ 9200.
Based at St John’s Innovation Centre in Cambridge, PervasID says retailers, hospitals and other industries are now able to use the technology to see their stock throughout a store or building in real time. 

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