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9 September, 2019 - 18:08 By Tony Quested

BeeBee expanding despite missing out on Dragons’ Den cash

Kath Austin Dragons Den

BeeBee Wraps, the Cambridge company pioneering natural and reusable food wrap that replaces clingfilm and plastic, missed out on investment from founder Kath Austin’s pitch on the BBC’s Dragons’ Den last night – but emerged from the experience breathing fire.

Austin said the business had received “an amazing response” since the show was aired. It has also signed a contract with a European distributor and is launching a plant-based, vegan wrap next Spring.

Austin said “The feedback was so valuable and we have taken it seriously and responded. When else would I get the chance to be critiqued by five experienced entrepreneurs? Whatever I have learnt to date has come from being challenged.

“My experience in The Den was very intense; it’s terrifying and exhilarating all at once. When the lift doors open and five Dragons are quietly sat looking at you expectantly you realise it is a once-in-a-lifetime performance.

“Since the show aired we’ve had an amazing response to BeeBee Wraps. Millions of people saw our alternative to plastic. That’s success in my eyes!

“The next year will be very exciting as we have signed a contract with a European distributor, our wraps are now available through Abel & Cole and Milk & More, plus we are launching a plant-based, vegan wrap in Spring.”

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