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6 June, 2019 - 11:52 By Kate Sweeney

Child’s play as Selfie Clothing stitches up strong growth

Selfie Clothing

Suffolk-based Selfie Clothing has exploited the fast-growing online marketplace to hoist last year’s trading figure by 82 per cent compared to 2017.

The majority of Selfie’s sales are driven online, with contributing to a digital growth increase of 76 per cent in 2018 against the previous year.

Selfie products are aimed at children aged between two and 10 and enable them to personalise their outfits. Each Selfie craft kit includes a practice sheet, vibrant colouring pens and the chosen garment, complete with favoured design. 

Selfie’s range of textiles are made in the UK and include long and short sleeve t-shirts, capes and pyjamas as well as seasonal products in the run up to Christmas. The garments are hand printed at the Selfie studio in Newmarket.

The National Gallery, The Imperial War Museum and Highgrove Royal Gardens have all commissioned custom-made Selfie Colour In Tops this year, while the business has also started working with Blenheim Palace, Gleneagles Hotel and the East Anglian Air Ambulance. Selfie is now an established partner of and the range is stocked in five Center Parcs locations across the UK.

The business has seen a year-on-year increase of 40 per cent for the first five months of 2019.

Company founder Gemma Treby said: “I’m really proud to have started a brand that inspires children to use their imagination and create their own unique clothing. We’re always responding to the latest trends so whether your children are into unicorns, dinosaurs or something else entirely, we’ll have a design that will make them smile!”

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