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19 August, 2014 - 10:26 By News Desk

Software startups at fever pitch


A new initiative from the Cambridge UK technology cluster is handing software startups an inside track to growth.

Software startups in Cambridge will be able to pitch their businesses to a panel of industry leaders and leave with a 10-point action plan including useful business contacts to help them succeed.

Pitching coach Adelina Chalmers is organising the event called “Pitch Your Business for Feedback” which is being supported Red Gate Software and Taylor Vinters, who host the inaugural event on the evening of September 17.

Chalmers, who coaches startups to pitch for investment or contracts, explains: “Usually startups do not have the chance to get honest feedback on their product, service or business model until the crucial moment when they pitch for investment or for a contract, and by then it is too late.

“This is why our three organisations, who all work with software startups, want to create a unique pitching environment focused only on offering feedback, clear actions and useful contacts, without  the pressure of pitching for investment or a contract. 

“The startups will have five minutes to pitch any aspect of their business and will receive a constructive feedback report highlighting ten key action points which will be presented to each business at the end of the event.”

The feedback panel includes Chalmers, angel investor and Raspberry Pi chairman Jack Lang; Red Gate CTO James Moore; Taylor Vinters tech investment lawyer Chris Keen and Cambridge CleanTech chairman and co-founder Hugh Parnell.

• To get involved, contact Adelina Chalmers via email: adelina [at] or by calling 07932 08 88 21.

To book a fully-refundable pitching slot or be in the audience go to:

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