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10 September, 2014 - 13:38 By News Desk

Cambridge dominates startup challenge

Steve-Marsh CEO of GeoSpock - one of the finalists

A third of the companies chosen as finalists for the  2014 Discovering Start-Ups Competition are based in the Cambridge UK technology corridor.

giftgaming, GeoSpock Limited, Aseptika, Speechmatics, Cambridge Intelligence and AppNearMe Ltd fly the flag for Cambridge.

giftgaming is a patent pending in-game advertising service where brands give in-game benefits as gifts to players to create loyalty and long-term relationships, as well as increase player engagement and retention.

GeoSpock is a technology platform enabling mobile developers to enhance & monetise application.  

Aseptika (Activ8rlives) is a healthcare company developing and marketing an integrated suite of self-monitoring devices and services under the Activ8rlives brand.

Speechmatics is a provider of state-of-the-art, cloud-based speech recognition, which converts audio to text integrated in an easy to use interface and with a simple pay-as-you-go system.

Cambridge Intelligence is a data visualisation company providing KeyLines, a unique commercially licensed JavaScript toolkit used by organisations around the world to build custom network visualisation apps.

AppNearMe: A development platform providing MicroNFCBoard, a solution for developing proximity-based Internet of Things applications using Near Field Communication.

The companies get the chance to pitch their innovative technologies and business plans to 23 leading industry expert investors from the likes of Google, BT, Broadcom, IBM, Orange Labs, Samsung, London Business Angels and Cambridge Angels.

“It’s been a record breaking year with nearly 80 entries coming from across the country which is a great reflection of the creativity and strength of the UK’s technology scene,” says Dr Soraya Jones, CEO of Cambridge Wireless. 

“The UK start-up barometer has never been healthier and we are absolutely thrilled with the outcome. I would like to take this opportunity and thank all companies who entered the competition showcasing compelling ideas and entrepreneurial flair along with all our supporters and sponsors for promoting this competition.”

The final pitching event will take place on October 22 at the London offices of sponsor Deloitte. 

There is a £5000 prize package for five winners which includes aticket to the Mobile World Congress 2015 in Barcelona, a unique opportunity to pitch to the UKTI stand during the MWC15, SETsquared 6 month Virtual membership with mentoring and investor support, Cambridge Wireless Founder Membership for one year, the ticket to Cambridge Wireless ‘Future of Wireless International Conference 2015’ and a £500 cash prize.

To find out more about the DS14 visit

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