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30 September, 2014 - 06:37 By News Desk

Cambridge and London in tech battle of Britain

Cambridge Wireless CEO Dr Soraya Jones

Six Cambridge technology startups slug it out with seven London rivals in the UK’s Discovering Start-Ups final on October 22.

Together the tech hotspots provide 13 of the 18 UK finalists. They face a panel of judges including industry experts and investors from the likes of Google, BT, Broadcom, IBM, Orange Labs, Samsung, London Business Angels and Cambridge Angels.

The Discovering Start-ups competition is organised by Cambridge Wireless (CW) and SETsquared Partnership - an enterprise collaboration of the Universities of Bath, Bristol, Exeter, Southampton and Surrey – along with the support of Tech City UK, techUK, The New Entrepreneurs Foundation and UK Trade & Investment. The London finals will be sponsored and hosted by Deloitte.

The startups carrying the Cambridge tech-cluster banner into battle are giftgaming® a patent pending in-game advertising service; GeoSpock, a scalable platform for mobile developers to enhance and monetize their applications; Aseptika, an integrated suite of self-monitoring devices and services under the Activ8rlives brand; Speechmatics, a provider of cloud-based pay-as-you-go speech recognition; Cambridge Intelligence, with a toolkit to build custom network visualisation apps; and AppNearMe, a development platform providing solutions for developing proximity-based IoT applications using Near Field Communication.

In the London corner are CrowdEmotion, a software company providing cloud based facial coding technology that can measure emotions; Enigmedia, providing real-time and tailor-made data encryption solutions; PLAYIR, a provider of real-time 3D multiplayer game and app design tools; The Outside View, a predictive analytics company that uses complex algorithms and machine learning; KO-SU, a mobile learning platform; and Our Mobile Health, a provider of apps for healthcare organisations.

Cambridge Wireless CEO Dr Soraya Jones said the technology being paraded by the Cambridge and London candidates emphasised the quality that existed in two of Europe’s leading tech clusters.

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