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16 January, 2020 - 21:35 By Kate Sweeney

Cambridge founders plugged into Google scale-up venture

Cambridge business founders are being fast-tracked to entrepreneurial contacts and potential investment through a new scheme from Google for Startups.

The science & technology haven is one of the key regions outside London hand-picked for Google for Startups’ first ever UK Immersion Programme. 

The programme aims to connect high potential growth stage startups to key investors and the best of Google’s people, products and practises, and targets founders outside of London to benefit from Google’s expertise, tools and mentoring to fuel nationwide business growth.

Businesses in Cambridge are invited to apply via
Research shows that 10 per cent of the population in five UK regions are now employed in the digital technology sector, showing that regions outside of London prove vital to the UK’s overall economic success on a global stage.

Following recent research from Tech Nation revealing Cambridge to be among the top 12 regions outside of London with a high percentage of its working population being employed in the digital tech sector, Google for Startups commits to discovering and accelerating regional startups, founders and talent beyond the nation’s capital

The programme commits to giving 10 startups across the UK access to the best of Google’s expertise, tools and mentoring to fuel nationwide business growth so Cambridge founders are urged to get in the vanguard of the initiative.

The initiative begins with a week-long intense boot camp at the Academy in London from March 23-27. Throughout the week, Google mentors will support the founders in troubleshooting product issues, tackling some of their biggest challenges faced in moving forward and creating industry and investor connections where relevant. 

The founders will then return to their operating towns and receive remote mentoring for three months whilst continuing to build their businesses and drive local impact.

The UK Immersion Programme will include mentoring and workshops on how to boost sales; fully leverage marketing strategies and troubleshoot product issues; and provide support with fundraising and introducing founders to tech talent. 

Google For Startups is looking for growth stage companies seeking to fundraise and planning to roll out products internationally. 

The 12-week programme will conclude with a founder graduation event in June 2020. 

The programme will be led by the head of Google for Startups UK and serial entrepreneur, Marta Krupinska, together with programme lead Mariama Boumanjal and her team.

Krupinska said: “The UK’s success and position as a global technology leader is dependent on its vibrant startup ecosystem. London is recognised as the Silicon Valley of Europe because of the wealth of talent, access to funding and startup expertise. 

“We want to spread this wealth throughout the UK and ensure that founders across the country are being exposed to the best opportunities and connections as those based in the capital.”

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