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13 January, 2022 - 12:42 By Tony Quested

CleanTech startup turns tap on global growth

Norfolk CleanTech startup WATR has secured £75k growth capital from business angels with Anglia Capital Group.

Co-founders Glyn Cotton and Dan Jones are committed to using WATR’s technology to improve water conditions across the globe. Their long-term ambition is for WATR to become the early warning system for water quality globally and to have units in every country in the world by 2024.

Water is the most valuable resource on the planet. With the environment and climate at the top of many agendas, especially since the recent COP26 summit, WATR chimed with Anglia Capital and its partners at New Anglia Capital to secure the seed cash.

Hannah Smith, investment director at Anglia Capital Group, said: “When WATR pitched to our members they were immediately impressed by the mission to improve water conditions around the world.

“Businesses with a focus on sustainability are increasingly seeing success in gaining early-stage funding as more of our members seek to invest in companies which are having a positive impact on the environment.”  

Based in one of Norfolk’s technology hubs, the Hethel Engineering Centre (run by Hethel Innovation), the team at WATR have developed a product which can provide the customer with a live time data feed to an app or dashboard so they may observe parameters such as water temperature, ORP, dissolved oxygen, pH, conductivity and chlorophyll amongst others.

WATR is now gaining recognition across the industry and has recently been selected as double finalists in the “World changing ideas” and “On the rise categories” in the Fast Company’s 2021 awards.

Glyn Cotton said: “WATR has had an extremely exciting year. We made new product enhancements to WATR, added new accessories and opened a new market with Soil Monitoring. We are currently working on a number of projects with different water companies, a large environmental project in Devon, as well as working with SMEs and fisheries. 

“We are now generating enquiries globally and the level of interest in the product in the last three months has been phenomenal. It’s fantastic that after four years of intense development that we are starting to realise our mission, to improve water conditions around the globe.”

WATR recently launched a new product, TERA, which enables farmers and agriculturalists to utilise the power of real-time soil condition data to improve crop conditions, reduce costs and create more efficient farming and agricultural solutions.

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