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8 September, 2019 - 20:37 By Tony Quested

Health startup aims to make entrepreneurs fit for the fight

A teenage Cambridge entrepreneur is muscling in on a lucrative and expanding market in health and wellness through nutrition to help entrepreneurs stay the course in tough commercial arenas.

Former Leys School student George O’Farrell at the age of 17 has founded GO Coaching to leverage the premise that a healthy body means an agile mind.

O’Farrell has, since his young years, been fascinated by the mechanics of the human body and the impact that nutrition has on physical and mental wellbeing. 

He struggled with fluctuating weight and managed to transform his own physical and mental health through exercise and well managed nutrition. 

GO Coaching takes group personal fitness and nutrition training and education to wherever busy entrepreneurs can squeeze in sessions of time to keep wellness and physical fitness under control whilst growing the next generation of world-class knowledge-based companies. 

GO Coaching is itself deeply knowledge based. O’Farrell is a qualified personal trainer and also sets a great physical example, having in May been the winner of the teenage No 1 award at the annual UKDFBA (UK Drug Free Bodybuilding Association) securing an invite to the British finals.

GO Coaching is a mobile personal training service – tailored to individual needs and timetables. It can engage with gym work and bring training to your work, home or any other suitable location – when and where most convenient in order to cut out time travelling and fit around personal calendars and meeting schedules. 

Initial consultations are without charge. At this stage, clients keen to proceed will work to pre-agreed training programmes.

George is being advised by his grandfather – serial Cambridge entrepreneur Alan Barrell – who for 50 years has helped scores of young companies across varied sectors gain international traction.

Barrell said: “It is heartening to see such get up and go enterprise by someone so young. Not everyone wants to look like an Adonis but the nutritional and wellbeing advice George offers is so important to any entrepreneur who wants to build a successful business.

“Entrepreneurs who want to stay the course against intense competition globally need to be at optimum health and fitness in mind and body and this enterprise helps them achieve that objective.”

• For further information about GO Coaching, along with training kits and other products go to

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