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14 February, 2020 - 20:46 By Kate Sweeney

Coronavirus security stepped up for sustainable tourism event in Cambridge

Organisers are putting extra safety measures in place in view of the coronavirus outbreak for the Cambridge Sustainable Tourism Conference (CSTC) 2020 on February 26-27.

Following the UK government’s advice on coronavirus precaution, the CSTC committee will ensure that all attendees have no travel history to China and other specified areas within the last 14 days prior to February 26.

Other specified areas are Thailand, Japan, the Republic of Korea, Hong Kong, Taiwan, Singapore, Malaysia, and Macau.

The conference will also be part of the ‘Cambridge Stands with Wuhan’ campaign, a fundraiser designed to help millions of people in Wuhan and other locked-down cities in Hubei Province in China.

The conference brings together the key stakeholders of the Cambridge tourism and conference sectors with UK-based Chinese tourism/MICE/Summer School operators. The 2019 conference was voted a rousing success.‘

The event is co-organised by Cambridge China Centre and Visit Cambridge and Beyond, and supported by Cambridge BID, Discover Newmarket, Palace House, Visit Ely, Ely Cathedral, Visit Saffron Walden, Hilton Cambridge City Centre Hotel, The Tamburlaine Hotel and University Arms Hotel; the theme  is ‘Showcase the best of Cambridge & Beyond.’

The one-and-half-day conference agenda includes discussions on Cambridge Sustainable Tourism, what has been done and what can be done?, Value over Volume, attracting business through higher-value experiences’, ‘Destination Management Plan case studies: i.e. Managing tourism in heritage cities in sustainable ways – what can Cambridge learn from other destinations’, ‘Cambridge in-depth tourism’ sample itineraries, 20 five-minute pitching slots, and Familiarisation tours of Cambridge, Newmarket, Ely and Saffron Walden.  

Businesses looking for greater publicity, better connection and even contracts/deals signed-up on site can benefit from CSTC 2020’s carefully designed sponsorship, exhibition stand, pitching and advertisement opportunities. 

• For more details on how to get involved, see the agenda and booking details at

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