AI with the human touch
A coder before he reached his teens, CEO Rafie and his co-founder Nitish Mutha (CTO) have created a hugely influential enterprise as arguably the world's most secure AI legal assistant.
The technology will draft, edit and review any agreement in minutes and global customers are forming a lengthening queue to bring the technology onboard.
Genie AI empowers small legal teams to slash contracting times by drafting and reviewing contracts with agentic AI at a fraction of the time normally required. Its focus is on the end user in businesses, typically in-house lawyers or business executives and founders.
At the last count, around 250 new clients have been engaging every day, taking the total sign-up to date to well over 130,000 customers worldwide.
“It has been pretty crazy recently but so exciting and so rewarding in terms of satisfaction in building the business globally,” he tells me. Genie AI is proving to be especially popular with clients in the United States in spite of – maybe because of – the torrent of Trump tariffs.
Rafie, who began coding when he was 11 or 12 years old, has continued to develop a huge interest in the Human Rights arena and as Genie AI has grown, he and Nitish have been able to steer much of their proposition towards this heightened appetite for tailored advice & technology.
The founders have long since learned that no proposition, however successful it is proving, should be allowed to stand still. So the company's older tech model has already been replaced by a new state-of-the-art version which they believe solve all legal contracts issues in one hit.
“We are open, accountable and - what is more - make the law accountable to everyone. Importantly, we have long since accepted that going in the right direction on an ongoing basis is more important than sheer speed in the market we are in.
Every Friday is devoted to reviewing consumer reaction to the Genie AI technology and confirm that the direction in which the business is heading continues to be the optimum one. No scattergun approach in what Genie AI is bidding to achieve, Rafie tells me.
“We always appreciate and review feedback from users and welcome a free exchange of information. We get all the elephants in the same room, study the required action and deal with them.”
While a lot of companies are content to bolt the initials AI onto their company name so that potential customers assume expertise, the Genie AI founders are Machine Learning specialists and insist on unchallengeable credentials.
They are also students of developments in AI over the past 10-20 years - and of future potential, acknowledging that expert use of artificial intelligence can enable users to achieve more the less people, as long as those people are expertly briefed and guided.
Rafie and Nitish are very much aware that AI in the wrong hands can be potentially destructive but that used to engineer positive social impact, it can prove a wonderful ally as businesses progress.
Way too young to start thinking of leaving legacies, the founders are nevertheless acutely aware of their moral duty to future generations to grow their business responsibly: Technology and people working hand in hand for the greater good; not one replacing the other.
