Bango does the business for US telco Optimum

Through the collaboration, Optimum customers can access compelling subscription bundles, powered by the Digital Vending Machine® (DVM™) from Bango.

Optimum is a significant brand in the US telecoms market, providing fibre internet, mobile, TV, and phone services to some 4.5 million customers in 21 states across the country.

Eligible Optimum TV and Internet customers are now able to enjoy a promotional offer of six complimentary months of access to two popular SVOD services, directly through Optimum - offering a new way to manage subscriptions through their Optimum bill.

The offer is the first of many that Optimum plans to bring to customers, with more streaming partners and consumer subscription services to be made available through Optimum's partnership with Bango.

This launch marks the beginning of Optimum's use of the Bango DVM™, which is already transforming how companies across telecommunications, retailing, and banking deliver digital services.

With a single integration, partners gain access to a growing portfolio of premium subscription providers, enabling them to quickly and easily create and customise compelling bundles that resonate with their customers.

"We're delighted to partner with Optimum to bring these exciting offers to life," said Anil Malhotra, CMO at Bango. "The DVM™ empowers Bango partners to innovate through subscription bundling and to scale quickly, delivering high-impact offers that increase customer satisfaction and business growth."