Cambridge Kinetics wins share of Innovate UK grant

Focused on its flagship product, Kinabase, the company says the grant will boost productivity by reducing barriers to entry for data-driven decision making for creative professionals through the development of AI-powered data capture and data analysis tools.

Kinabase is a next-generation business management platform, combining the power of traditional CRM/ERP systems with the flexibility of spreadsheets – enabling businesses to boost productivity through streamlined workflows and improved efficiency.

Jason Mashinchi, the company’s Managing Director, said: “We’re thrilled to be a part of Innovate UK’s BridgeAI programme. Our mission is to provide systems that enable organisations to focus on what matters – and this grant enables us to reduce barriers to entry to getting bespoke software systems, helping our clients to achieve more in less time.”

Mashinchi says using the technology can make business more effective and productive, automating administrative tasks and giving the right information to the right people, at the right times.

Made in Britain CEO John Pearce added: “Cambridge Kinetics exemplifies the innovation and excellence that British manufacturing and technology are renowned for and that Made in Britain is proud to celebrate. This achievement highlights the vital role UK manufacturers are playing in driving development and advancing AI technologies across a wide range of sectors.”