DevOps doyen Gearset posts sustained revenue growth of 37 per cent
Driven by 37 per cent revenue growth, Gearset’s 2025 performance underscores a structural transition within the Salesforce ecosystem as organisations move away from fragmented toolsets in favour of an end-to-end enterprise-grade platform.
The Rule of 40 is a principle that states a software company's combined revenue growth rate and profit margin should equal or exceed 40 per cent. Based on across-the-board metrics, Gearset says it hits that magical mark.
Gearset expanded its footprint to over 3,500 customers worldwide, reflecting the accelerating transition toward platform consolidation. Its growth was most visible within its enterprise customer segment; it added 73 new enterprise clients, including some of the largest Salesforce accounts, to its roster — all of which are benefiting from its full-lifecycle approach to Salesforce DevOps.
Across the business, Gearset maintained Net Revenue Retention (NRR) above 11 per cent, further illustrating an inevitable market shift as organisations prioritise platform breadth, reliability and long-term viability over legacy solutions.
“Enterprise teams want platforms that guarantee long-term architectural health over short-term novelty,” said CEO Kevin Boyle. “There’s a clear, sustained movement toward standardisation and our growth is a result of the market identifying Gearset as the platform to build on for the future.”
2025 marked a number of significant milestones for the business, in terms of:-
• Increased customer adoption: Gearset welcomed over 400 customers, bringing the total count to over 3,500. This growth was driven by the world’s largest teams selecting Gearset as their strategic partner to deliver Salesforce changes at scale.
• Platform consolidation: Gearset achieved a 49 per cent increase in new product adoption within its existing customer base as organisations increasingly consolidate their disparate DevOps tooling into a single, unified platform.
• Operational investment: The company increased global headcount by 10 per cent, specifically targeting high-impact roles across engineering and customer success to support its expanding client roster.
Alongside its growth, Gearset continued to expand its full-lifecycle Salesforce DevOps platform, reinforcing its role as the enterprise-ready standard for Salesforce delivery. The company boasts that it ensures code quality and security with its Code Reviews solution (formerly Clayton, acquired in 2024), which has become all the more critical as development teams increasingly deploy AI-generated code.
Throughout 2025, Gearset says it rapidly matured its AI capabilities to address the increasing complexity of Salesforce delivery. This included the launch of Observability for real-time monitoring and proactive alerts across users’ Salesforce environments.
The introduction of Org Intelligence brought AI-driven insights and architectural clarity to Salesforce teams. These advancements provide the architectural foundation for increasingly automated, large-scale workflows, while maintaining the governance and reliability required by enterprise teams.
In 2026, Gearset will strengthen its product suite with Automated Testing, empowering Salesforce teams to automatically validate end-user functionality before deployment.
Boyle said: “Every product we build must solve a problem we’ve carefully defined and deeply understood. AI gives us new ways to tackle the real needs of our customers. Grounded in the solutions on our platform, our AI innovations reliably deliver value and accelerate delivery on Salesforce.”
With 39 million successful deployments, a 98 per cent customer happiness score and a product suite spanning deployment, CI/CD, testing, backup, monitoring, and now AI-assisted workflows, Gearset says it is helping Salesforce teams ship faster, safer, and smarter.
