From box to bedside: Domino helps deliver patient care

Domino is helping to link pharma manufacturers, healthcare providers and patients with its smart 2D codes (QR codes) which provide access to digital platforms and can deliver up-to-date information in a more accessible way than traditional patient information leaflets.

Complex language, lengthy instructions and inconsistent translations on leaflets can be confusing to patients, contributing to avoidable risks in medication use. 

Instead, a simple scan of a smart 2D code on pharmaceutical packaging enables patients to access up-to-date, clear and intuitive information in their preferred language. Additional features, such as instructional videos or audio leaflets, can further support understanding across diverse patient populations.

Recent research by the Western University of Health Sciences and Southern Illinois University Edwardsville, USA, demonstrated that digital information significantly outperformed print on key criteria, including comprehension, convenience and visual appeal. 

Bart Vansteenkiste, Global Life Sciences Sector Manager at Domino says: “Connected packaging represents a significant step towards patient-centric healthcare. As digital tools become more embedded in healthcare, patients are increasingly taking an active role in managing their treatment. 

“As one of the most consistent and tangible points of communication between manufacturers and patients, pharmaceutical packaging is a logical and practical platform for using 2D codes to deliver timely and relevant information.”

There are also benefits for healthcare professionals who can have easy access to the most current, batch-specific information on demand, helping to prevent the use of outdated instructions and promoting safer prescribing and dispensing decisions.