Igentics and Fluent merge to form new digital agency in Cambridge

Cambridge Agency Group combines the strengths of Igentics, a design-led digital agency established in 2001, with Fluent – a digital development and UX design consultancy, formed in 2007, both Cambridge based. The merger also brings on board the web development teams from two other agencies from elsewhere in the UK.

The combined business, Cambridge Agency Group, brings the total number of people working as part of the new digital collective to 27.

The formation of Cambridge Agency Group creates a powerful ecosystem of digital experts with an extensive client base spanning well-known international, national and local brands. Clients include Britvic (Ballygowan, Robinsons Squash, London Essence), Crohn’s and Colitis UK, Fujifilm Healthcare, The FIA (Fédération Internationale de l'Automobile), Meridian Audio, RICS, Young Enterprise, DNV, Trustonic, Marie Cure and NSPCC – with long-term relationships also in place with Cambridge-based brands including The University of Cambridge and Addenbrooke’s Charitable Trust.

Group specialisms encompass digital strategy, brand, UX (user experience) and UI design, web development, and systems and software engineering.

David Donnan, Managing Director of Cambridge Agency Group, said: “We’re proud to launch Cambridge Agency Group - bringing four exceptionally talented teams together to become a leading force in the digital landscape.

“Individually, the businesses and teams we’ve now brought together have had the same mission: to deliver web-based solutions that tackle real business challenges, fuel growth, and create personalised, meaningful customer experiences.

“Together, as one group, we will now use our collective expertise to help brands stand out, scale faster, and turn audiences into loyal customers. It's an exciting time for everyone on the team as we pool our knowledge and resources, to continue to serve clients nationally, internationally, and across Cambridge.”