Marketing chiefs harness AI-variants for key skills courses

Artificial Intelligence (AI) has become essential for many marketing activities, and yet organisations of all types, from start-ups to multinationals to local councils, are battling a major digital skills gap. The programmes are tailored for specific job types including Marketing Manager and Marketing Executive, and all courses will be delivered by online webinars, ensuring that they have real-time relevance in this fast-changing field.

Each of the new Level 3, 4 and 6 units sit within their respective Apprenticeships and CIM courses, and are also be available as standalone Awards. Level 6 apprentices cover the same topics as the Marketing Executive and Multi-Channel Marketer apprenticeships and also include 20 hours of advanced AI training on topics such as using AI for budgeting, strategic planning and data.

CMC has a strong track record delivering digital courses: its AI short course is accredited by the British Computer Society and has run for the past two and a half years.

"Employers aren't just looking for AI users; they need strategic thinkers who can integrate AI effectively and ethically into the workplace”, says Charlotte Lestienne, Account Manager & Sustainability Champion at CMC.

“These apprenticeships are our direct response to ensuring that future hires are job-ready for the reality of the AI-driven workplace, and represent a fantastic opportunity to gain a future-proofed qualification."

"The hype around AI can obscure the essential need for critical oversight. These courses are designed to train apprentices to use AI responsibly and ethically, safeguarding quality and mitigating risk," added Kiran Kapur, CEO of the College. "AI is the biggest productivity and creativity leap we've seen in decades. Our role is to ensure apprentices are fluent in this technology, giving them a significant head start in the market."

Recently, the Department for Work and Pensions announced the introduction of new ‘apprenticeship units’ through a reformed growth and skills levy to be drawn from existing apprenticeships instead of brand new or other non-apprenticeship-related courses.

Kate Ridley-Pepper, Director of Work-based Skills in the Department said this design approach will ensure that government and employers know that all apprenticeship units have “the rigour to be really high-quality products.”