Netcall agrees £19.2m acquisition of digital doyen Jadu

10 Dec, 2025
Tony Quested
AIM-quoted Bedford software company Netcall plc has acquired Jadu Holdings in Leicester in a deal that could stack up to £19.2 million.
Thumbnail
Credit – Jadu.

Netcall is an enterprise software company that unites automation and customer engagement in one AI-powered platform; Jadu provides digital experience platforms.

The deal expands Netcall's presence in UK local government from around one-in-three to one-in-two UK councils, strengthening its competitive positioning in the public sector. The initial consideration is £15.2m with an earn-out of up to £4m.

Jadu is an accessibility-first digital experience platform combining web content management, forms and payments, case management and AI-enabled multilingual search.

It enables compliant, inclusive services for public-sector and higher-education organisations across the UK, North America and Australia, increasing digital adoption and reducing cost-to-serve.

The company serves around 120 customers, including Birmingham City Council, Liverpool City Council, Wasatch County Government (Utah), Carnegie Mellon University (Pennsylvania), and employs over 80 staff. Jadu's founders will remain with the business, supporting integration and ongoing growth within the Netcall Group.

As at September 30, Jadu's annual recurring revenue was £5.9m with around 90 per cent of that total generated from cloud services.

Netcall CEO, James Ormondroyd said: “This acquisition strengthens our mission to make work easier. By bringing Jadu’s accessibility-first expertise together with the Liberty platform, we’re giving organisations a single solution to transform faster and deliver experiences designed for everyone. Together, we’re making citizen engagement smarter, faster, and more inclusive, and we look forward to welcoming Jadu and unlocking new opportunities.”

Suraj Kika, CEO of Jadu, added: “This is a significant step forward for our customers, partners and team. Joining Netcall enables us to accelerate investment in accessibility and AI innovation. Our customers will continue to enjoy the products and support they rely on today, while gaining access to a broader set of tools as our platforms come together. 

“Our growing North American partner network will also gain the ability to deliver fully integrated end-to-end solutions, combining the strengths of Jadu and Netcall.”