Rolling Moss gathers more bones as MacroArt transitions to US firm’s brand

With more resources available and merging decades of expertise, the brand transition paves the way for expanded capabilities and international reach.

Officially launching in the UK on April 10 when the business unveils its new brand identity, Moss aims to build on its reputation as an award-winning, high-end graphics provider, producing branded environments that are visually stunning and narratively compelling.

With a client list that includes many of the world’s biggest brands and their agencies, Moss will enhance its range of services in the UK and continue delivering solutions for experiential, entertainment, sport, and retail brand marketers.

Sister business Aluvista will also move to the Moss name, with its modular systems and custom fabrication of tension fabric framing and lighting becoming an integral part of the wider business’s offer to clients. MacroArt managing director Michael Green – along with the senior leadership team – will continue to lead the UK business.

He said: “Since becoming part of Moss, we’re already seeing the impact of being part of a bigger group, with the potential to support our clients on a global basis.

“Our people, values, service and quality have been cornerstones of our business and this will only grow under Moss as we continue to deliver branded environments which excite and inspire our clients.”

Moss’s production facilities in the US, Germany, Poland, and now the UK enable the company to provide support for clients on a national and international basis. Moss President and CEO, Jason Popp, said: “Moving to the Moss name in the UK continues our global strategy of building high-quality branded experiences for clients. We are place makers and we want people to feel that excitement and experience wherever they are in the world.”