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7 January, 2015 - 22:11 By News Desk

giftgaming powers past £50k funding mark


Cambridge UK in-game advertising startup, giftgaming, has taken its early stage funding to £50.4k with an £8,000 grant from Cambridge Judge Business School to help with development.

The platform allows game publishers to make money by allowing brands to give their powerups as in-game gifts.

giftgaming was one of five Accelerate Cambridge ventures that pitched to an investment committee chaired by business school founder Sir Paul Judge.

giftgaming is supported by Accelerate Cambridge – a Judge programme that fast-tracks ventures to market with coaching, a network of mentors, advice, funding and contacts.

Nick Hatter, the founder and CEO of giftgaming, which was overall Winner at the recent TechCrunch London Meetup said:  “The support Accelerate Cambridge have given me and my company has been amazing. They are one of the only accelerators in the world supporting entrepreneurship for philanthropic purposes and this grant will accelerate our go-to-market strategy tremendously.”

The giftgaming platform was launched at TechCrunch Disrupt Europe last October and now supports two popular game engines, Unity and Marmalade, which are used by many major game publishing companies.

“We already have a number of brands on board and are working with game publishers to integrate giftgaming,” Hatter said. “The first giftgaming-enabled game will be in Q1 2015.”

giftgaming formed in December 2013 after Hatter quit his day job in internet security at the age of 22. The platform is now fully built and developed and ready for commercialisation.

Hatter says the giftgaming method and system has patents pending.


• PHOTOGRAPH SHOWS: The giftgaming team from left: Charles Payne, Nick Hatter and Brewster Barclay

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