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5 October, 2017 - 22:11 By Kate Sweeney

LEAF Watches turns to Kickstarter with £40k crowdfunding target

LEAF Watches Ipswich

Two Ipswich entrepreneurs have embarked on a £40k crowdfunding campaign on Kickstarter to launch a new timepiece which allows people to customise and simply swap the face of their watch to reflect a mood, style or statement.

LEAF Watches is the brainchild of Hayley Fraser-Webb and Cassie Bendall.

Fraser-Webb, who was a lecturer in graphic design for over a decade at University Campus Suffolk said: “We created LEAF Watches because we were tired of the minimalist watches flooding the market. We wanted a product that would give watch enthusiasts limitless creative potential. 

“Our aim is to revolutionise the watch industry and change the way that people wear traditional watches.” 

Cassie Bendall, a digital marketer and designer by trade, studied business management and marketing at the Campus. She added: “Hayley came to me with the idea of a watch that gave you the freedom to change the look to suit your mood or style – I was immediately interested and we started brainstorming all the possibilities. 

“As a marketer, I recognised the value this could bring to consumers and with Hayley’s design knowledge there was no stopping us!”

The venture raised £2.465k soon after the Kickstarter campaign got underway.

LEAF Watches intends to announce a new LEAF designer each week – ranging from illustrators and animators to digital artists and those working with textiles. 

The company has worked with a group of established and award winning UK designers and watch enthusiasts to create over 100 initial LEAF designs. As well as the available options, individuals can upload their own photos or designs to be printed on LEAFs, making their LEAF watch unique.

The Kickstarter funding period closes on Friday November 3.

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