Nautical data specialist sails past Kickstarter target
Nautical data specialist Imray in St Ives cruised past its £40k crowdfunding target with several days to spare and is set fair for global expansion with an expending portfolio.
The company will now hand sailors around the world unprecedented digital information through its Explore with Imray portfolio. This new product will bring verified, trusted cruising data into the digital world, putting a wealth of knowledge at customer’s fingertips.
As a result of the success of the crowdfunding a beta version will be released to backers of the Kickstarter campaign this month with a further launch following later in the year. The beta version gives access to digitised cruising data to subscribers. Currently this covers the UK, the north coast of France, Belgium and the Netherlands.
This coverage includes the Isles of Scilly from the Royal Cruising Club Pilotage Foundation, Firth of Clyde from the Clyde Cruising Club and the Cruising Almanac from the Cruising Association.
Imray is planning to build in a social element where subscribers will have a profile and be able to follow others. Rather than a mechanism for crowdsourcing data this will provide a space for sailors to tell their stories; blog about experiences and create a visual journal of the places they have been and things they have done.
Imray is rich in maritime history: It dates back to 1904 and can trace its roots to the mid-1700s. The company is still owned and run by descendants of the original founders.
Its team of cartographers, editors, product designers and operations staff work closely with the sailing community to commission, publish and distribute a comprehensive range of charts and cruising guides for popular sailing areas worldwide.
Explore with Imray was launched in partnership with Cambridge Science Park company Eastpoint Software and aims to get even more quality, verified data into the hands of sailors.
Imray gathers information from verified data sources, authors, cruising clubs and direct from customers to bring together the charts and pilot books for sailors.
This new way to see data online makes it even easier to access this valuable information and at the same time brings the Imray community even closer together.
Up until now Imray and Eastpoint Software have invested heavily in Explore with Imray, but crowdfunding has given the business the chance to accelerate that at greater speed and get customers involved.