Mama Bamboo seeks a nappy result from £600k crowdfunding campaign
Environmentally friendly nappy and wipe brand Mama Bamboo – based in Hertfordshire – is looking to raise £600,000 through a second investment crowdfunding campaign on the Triodos Crowdfunding platform.
Mama Bamboo was the first UK nappy and wipe company to achieve accreditation as a B Corporation and was given the highest rating by Ethical Consumer magazine of any disposable nappy brand in 2020.
Since the previous investment round in 2021, which raised £600k through a share offer with Triodos, the company has developed a new line of sustainable nappies for premature babies, as well as potty training night pads. These products will be launched later this year alongside a brand refresh and a new customer sales app.
With the new investment raised, the company will look to further increase its brand awareness in the UK and expand into European markets, starting with Italy and Germany where there is a significant and growing market for eco-friendly baby products.
Mama Bamboo’s nappies are made using 100 per cent sustainably sourced bamboo viscose, compostable liners and chlorine-free pulp and the baby wipes use 100 per cent compostable bamboo viscose.
Normal single-use nappies and wipes are made using crude oil and petrochemicals and generate a huge amount of plastic waste. Around three billion plastic disposable nappies and 11 billion plastic wet wipes are thrown away each year in the UK.
Laura Crawford, founder of Mama Bamboo, said: “We are excited to be working with Triodos Bank again on our second equity raise through the Triodos Crowdfunding platform.
“I launched Mama Bamboo in 2018 with an ambition to disrupt the market. For 60 years disposable nappies and wet wipes have been damaging the environment and are one of the worst forms of single-use plastic.
“Personally, my aim is to show that you can run a profitable business and still maintain the highest sustainability standards across all aspects of your business. That ethos runs across everything that we do as an organisation.
“In the last five years, we have grown fast and quickly established a loyal customer base. Despite challenges for both businesses and consumers during the current cost of living crisis, Mama Bamboo has maintained its market share and we’ve seen though our referral schemes that a friend's recommendation outweighs any initial concern over higher pricing for eco products.”
Since its inception in 2018, Mama Bamboo has grown significantly as consumers in the UK have become increasingly conscious of the environmental impact of their choices.
Income for the year ending 31 July 2022 reached over £1 million representing growth of around 24 per cent on the previous financial year.
Minimum investment in the crowdfunding offer is £66 and investors may be able to take advantage of Enterprise Investment Scheme (EIS) tax relief. Tax relief depends on individual circumstances and may change.