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19 October, 2018 - 10:47 By Kate Sweeney

Cambridge China Centre and BID join forces to fuel East meets East opportunity

Cambridge China Centre and Cambridge Business Improvement District (BID) have formed a strategic partnership to drive forward UK|China relationships for Cambridge city centre businesses.

Cambridge China Centre has been created to enhance cross-culture communication, facilitate interaction and collaboration between members, driving mutually prosperous UK|China business relationships.

As a membership organisation, Cambridge China Centre offers members monthly culture events, quarterly networking events, an annual Cambridge China Forum, job postings, and cross-cultural business support, and all of which Cambridge BID businesses will now be able to access at a special rate.

Cambridge BID is responsible for managing the place that is Cambridge, funding projects to ensure a world-class experience for all in terms of a welcoming and vibrant street scene and a clean and safe environment. 

Popular initiatives include the Rapid Response cleaning service, the provision of Christmas lights, the Summer night markets and free outdoor family cinema, the Ambassador visitor welcome programme, an annual Mystery Shop to test customer service, the introduction of the Love Cambridge gift card, and the sponsorship of taxi marshals and Street Pastors. 

Coming together in this strategic partnership, the two organisations will work together to improve business relationships between Cambridge and China, as well as helping Cambridge BID members to make the most of the business opportunities provided by visiting Chinese tourists. 

Jinzhao Li, co-founder and managing director of Cambridge China Centre, said: “We are looking forward to collaborating with Cambridge BID to better link Cambridge business with the local Chinese community, Chinese tourists and visitors, and other business opportunities. 

“We will support with cross-culture communication, marketing and promotion. We have already worked together with Cambridge BID introducing the ‘Chinese mobile payment system’ to Cambridge businesses, promoting ‘Love Cambridge Gift Cards’ to Chinese visiting groups, and there is a lot more we could offer.” 

Ian Sandison, CEO of Cambridge BID, has been involved in the economic development of Cambridge for 10 years. He responded: “This strategic partnership allows us to provide a wider range of benefits to businesses within the BID area, as well as work collaboratively to improve relationships with our Chinese visitors. It will be of enormous benefit to both sides and we look forward very much to working together.” 

As a membership organisation, Cambridge China Centre offers members monthly culture events, quarterly networking events, annual business forums, job postings, and cross-cultural business support. 

• To become a member visit or contact the team via enquiry [at] for more information. 

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