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19 February, 2018 - 11:21 By Kate Sweeney

Mobas teams with CrowdCat in consumer behaviour initiative

Mobas, the brand transformation agency, has announced a partnership with fellow Cambridge-based company CrowdCat to provide clients with ground-breaking consumer behavioural science and mass psychological insights.

The new initiative sits alongside Mobas’ full-service offering, which spans brand and strategy, creative and design, digital marketing and development, PR and social media.

CrowdCat’s sophisticated science and data-driven insight capabilities will give an important additional layer of expertise for clients to incorporate into their marketing mix. Using CrowdCat’s unique and pioneering approach – Scalable Consumer Psychology – Mobas will help brands understand and predict customer behaviour, and deliver growth using these insights, which can be developed on a continual basis to constantly enrich data. 

Robin Bryant, joint managing director at Mobas, said: “Since our inception, we have been committed to delivering marketing campaigns that accelerate positive change and deliver business reward for our clients. We plan our marketing using data to deliver results. With the elevated insight provided by our new partners at CrowdCat enabling us to plan and deliver our activity for clients with even greater precision – it’s marketing gold-dust.”

Scalable consumer psychology has been designed to enable brands to nurture meaningful, engaged and loyal relationships with customers through a deep understanding of them as individuals.

It puts customers and clients at the epicentre of an organisation, transforming audience engagement and marketing effectiveness. 

Nick Bull, client director at CrowdCat, said: “We are very much looking forward to working with Mobas to help the agency to deliver transformation and growth for clients. The insights that we can deliver using scalable consumer psychology are pivotal in transformative marketing.”

• PHOTOGRAPH SHOWS: Peter Chaloner and Robin Bryant, joint managing directors at Mobas with Richard Summers, chief scientist and Nick Bull, client director at CrowdCat.

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