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14 March, 2019 - 12:31 By Kate Sweeney

PragmatIC and German ally form RFID partnership

Cambridge-based PragmatIC, a pioneer in ultra-low cost flexible electronics, and German powerhouse Mühlbauer, a proven technology supplier of RFID and smart label production and personalisation solutions, have agreed a strategic partnership.

The companies have been working together since 2018 and Mühlbauer has qualified assembly of PragmatIC’s unique flexible integrated circuits (FlexICs) with its market leading production system. 

This partnership aims to deliver a dramatic reduction in the cost of RFID solutions which will accelerate the adoption of RFID in mass market products such as FMCGs (fast moving consumer goods).

PragmatIC recently announced its first ConnectIC® products focused on HF-RFID for smart packaging applications including brand authentication and grey market avoidance. 

The qualification of the TAL15000 system for FlexIC assembly enables manufacturers to leverage their existing installed base to deliver dramatically lower cost RFID inlays.

 Coupled with the incredibly thin, flexible and robust nature of FlexICs, this unlocks the potential to extend RFID solutions into a much wider range of mass market opportunities.

Gerald Niklas, business development manager for automation at Mühlbauer said: “Mühlbauer is focused on being the proven technology partner for the RFID industry. 

“We see PragmatIC’s innovative FlexICs as a key enabler for the adoption of RFID in mass market applications and we look forward to continuing our collaboration to deliver robust and durable RFID products at a fraction of current inlay costs.”

PragmatIC CEO Scott White said: “We are very excited that Mühlbauer has qualified their TAL15000 system for high speed bonding of our FlexICs. Their extensive knowledge and customer base will accelerate the adoption of our novel technology.”

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