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Barr Ellison Solicitors – commercial property
14 August, 2019 - 20:34 By Kate Sweeney

Qualcomm and Tencent form digital entertainment alliance

Two global influencers with major investment in China as well as the Cambridge technology cluster have formed a strategic collaboration designed to advance new plays in the field of digital entertainment, specifically via bleeding edge games development.

Qualcomm, with significant operations on Cambridge Business Park, is working with Chinese business Tencent Games on the initiative.

Tencent acquired a nine per cent stake in Frontier Developments in a deal worth £17.7 million in July 2017. Frontier, a globally leading games developer, employs over 400 people and is recruiting heavily for more talent in Cambridge.

The Qualcomm-Tencent alliance includes joint efforts anticipated to optimise future projects including:-

  • Qualcomm® Snapdragon™ based mobile gaming devices
  • Game content and performance optimisations
  • Snapdragon Elite Gaming enhancements
  • Cloud gaming
  • AR/VR, 5G gaming use case developments and additional relevant technologies.

Steven Ma, senior VP at Tencent, said: “Tencent has worked closely with Qualcomm Technologies and we are very pleased that the strategic cooperation has deepened and expanded the relationship between the parties. We hope that fostering cooperation can utilise our respective technologies and R & D expertise to further innovate the game industry, bringing better game quality and interactive experience to users.”

Frank Meng, chairman of Qualcomm China, added: “With 30 years of innovation under our belt, we’re ushering in a new age of gaming. 

“Mobile gaming, an important 5G use case, will soon take advantage of the next generation of connectivity. Faster speeds, more bandwidth, and cutting edge ultra-low latency will support real-time, multi-player and immersive gaming experience. 

“We look forward to this new cooperation with Tencent Games to enrich lives and transform gaming behaviours on a global scale.”

As mobile technologies evolve and consumer appetite for enhanced mobile gaming experiences grows, the need for stronger relationships across the mobile gaming industry is becoming even more important. 

By leveraging Qualcomm Technologies’ key products & technologies based on Snapdragon platforms and Tencent’s game development expertise and resources, both parties aim to develop popular, high quality games that can be experienced by consumers across a variety of Snapdragon platforms and devices. 

With the advent and integration of 5G applications marking the new generation of connectivity, the landscape of mobile gaming will forever be changed as real-time and immersive gaming becomes faster and more powerful.

Pictured (left to right): Frank Meng, chairman of Qualcomm China, Cristiano Amon, president of Qualcomm Technologies, Inc., Steven Ma, SVP Tencent Holdings, Daniel Wu, general manager of Tencent. Image courtesy of Tencent Games.

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