Voice Commerce pushes into Germany via acquisition
Voice Commerce, the innovative financial services group, has acquired BELTPOINT Systems, a German business consulting and systems integration company based in Bonn.
The deal sees BELTPOINT become wholly owned by Voice Commerce Group, which is based in Great Shelford, Cambridgeshire. The acquisition supports Voice Commerce’s move into the German market and is part of a series of strategic acquisitions that will continue into 2011 and aid development of e- and m- commerce across Europe. Germany was chosen as it presents an attractive market due to its size, tech-savvy population and is showing signs of economic growth having fared relatively well in the recession. In May, Voice Commerce secured an EU trademark for the term ‘Trust Centre™’ in financial services, a significant step in the global roll out of the VoiceTransact Trust Centre™ across its 51 country network. By acquiring a physical base in Germany, Voice Commerce can now localise the services offered by this network to enable retailers to offer mobile payment capabilities to their customers. Consumers will be able to use their own unique Voice Signature™ to sign and authorise transactions over their mobile phone. The VoiceTransact network also enables secure payments, either for e-commerce or as a mobile payment, with automatic no cost anti-fraud guarantees against each transaction. Frank Baurmann, CEO of BELTPOINT Systems comments: “I am wholly supportive of Voice Commerce’s vision to become the number one provider of e- and m- commerce capabilities and from my experience of the German market, I believe the products and services that the company is enabling retailers to offer, will be a real success.” Nick Ogden, CEO of Voice Commerce added: “Voice Commerce is expanding rapidly throughout Europe and we are now focussing on localising our global services to meet the needs of each market. “Germany is an important market for us and has a strong economy. We are confident we can grow a significant customer base as a result of this acquisition during 2011.”• PHOTOGRAPH SHOWS: Nick Ogden