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27 January, 2014 - 10:17 By Tony Quested

Undo Software cashes in on ARM deal

Undo Software CEO and co-founder, Greg Law

Cambridge debugging technology trailblazer, Undo Software, has cashed in on its new business alliance with ARM by quadrupling its office space and boosting headcount by a third with a move to a new UK headquarters. It is also set to raise new cash.

Much of the acceleration is driven by increased demand on the back of the agreement it announced with ARM in Q4 2013.

Undo provides solutions for reversible debugging of Linux and Android software, enabling developers to record their program’s execution and then rewind their code in real-time to find bugs more quickly, saving time and reducing cost.

The new Cambridge offices, which are four times larger than the previous headquarters, are part of ambitious plans to scale the business up after reaching several major milestones in 2013.

ARM integrated the company’s UndoDB software into ARM DS-5 Professional Edition, its flagship software development studio; sales expanded within multiple markets, including enterprise, design automation and scientific computing, and the company launched UndoDB version 4, which supports ARM processors and Android Native.

Additionally, in 2013 an experienced panel of entrepreneurs and investors nominated Undo as a company set to reach annual revenues of $100 million within the next five years. The nomination was part of the Silicon Valley Comes to the UK (SVC2UK) event.

As part of its ambitious plans Undo – still a private business – will raise further investment in 2014 and use this to fund sales and marketing expansion, including attracting new partners and entering new markets. Staff numbers have grown by 30 per cent already in 2014 and Undo expects to add further to its team during the year.

CEO and co-founder Greg Law said: “2013 proved our technology, business model and commercial strategy – this year we will invest in order to scale the company and expand our customer base.

“Software runs our world today – our UndoDB tool provides a unique way of quickly finding and removing bugs, speeding up development and reducing costs. We’re poised for fast expansion in 2014 and our new office will be the springboard for this growth, providing us with the space and flexibility for the exciting next stage of our development.”

The new 855 sq ft offices are located in Signet Court, on Newmarket Road in Cambridge. The development is a hub for growing businesses, with other tenants including software, hardware and consultancy organisations.

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